Visual Designer
Lucky Day | 2019 - 2020
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Designed and animated mobile UI loading screens for a new finance product, increasing user engagement and enhancing visual appeal.
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Led Lottie animations for mobile, enhancing motion design consistency and fostering cross-functional collaboration with the product mobile team.
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Directed and optimized visual design assets for video content, ensuring high-quality and brand-aligned outputs.
Graphic Designer & Animator
Evite | 2018 - 2019
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Owned Lottie animation integration for Premium Invites, collaborating with cross-functional stakeholders, resulting in a ~15% boost in Premium Invites revenue.
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Led the redesign and animation of Evite’s mobile animations and splash screens, enhancing visual appeal and user experience.
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Directed invitation design for both premium and free offerings, while overseeing all premium animations, ensuring consistent, high-quality motion design.
Graphic Designer
Power Brands | 2017 - 2018
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Collaborated on top client projects
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Ensured accurate, consistent, and high-quality output of print or pre-media artworks files
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Created graphics, slides, mock-ups
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Managed up to 5 projects or tasks at a given time while under pressure to meet daily deadlines
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Created marketing/promotional materials, sell sheets, social media content, and postcards
Graphic Designer
Ronnoco Coffee | 2014 - 2017
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Ensured accurate, consistent, and high-quality output of print or pre-media artworks files
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Oversaw the efficient use of production project budgets ranging from $100 - $60,000
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Created graphics, slides, and mock-ups for meetings and for client
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Managed up to 6 projects or tasks at a given time while under pressure to meet weekly deadlines
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Created marketing/promotional materials, brochures, flyers, TV and web ads, and monthly advertisements
Skills & Expertise
Illustration | Lottie Animation | Motion | Visual/UX/UI Design | Web Design | Prototyping | Iconography | Wireframing
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Information architecture and interaction design
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UX strategy
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Rapid UX prototyping, validation, and user testing
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Establishing and scaling design systems: process, governance, contribution modeling, design and engineering loops
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Agile, Lean UX and Design Thinking methodologies
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Motivational and behavior change design
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Information architecture and interaction design
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Problem framing
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Motivational and behavior change design
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Holistic end-to-end service design and vision setting
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Extensive B2C, B2B, and SaaS experience
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Effective internal/external stakeholder management
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Startup and enterprise experience
Design Tools
Figma | Illustrator | After Effects | Photoshop | Miro | Lottie | Chat GPT | Lookback
Graphic Designer
Henderson Coffee | 2012 - 2014
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Implementation of the graphic, layout, and production
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Developed a number of marketing programs (brochures, logos, newsletters, and advertisements)
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Organization of the graphics server
Highlights
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Creative with 10+ years of experience — specializing in UX/UI/Visual design for web, mobile, and print
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Spearheaded the implementation of Lottie animation at Evite, Lucky Day, Honey, and PayPal
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Strong understanding of Adobe Tools, Figma, and Design Systems
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Contributed to the success of Honey's mobile safari extension with my visual and Lottie animation solutions that had a ~85% total permissions rate after the first month
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Created Honey’s Visual Identity — focused on Iconography, Illustration, 3D, Mockups, Photography, and Animation
Visual Designer / Animator
PayPal Honey | Mar 2020 - Oct 2022
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Collaborated with product designers to deliver interaction designs and visual solutions across all product features, enhancing usability and ensuring visual consistency.
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Led the Coiny Refresh, creating use case and animation guidelines and defining the visual motion style for the Honey browser extension, delivering a cohesive and engaging user experience.
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Established Honey's Product Visual Library, including iconography, illustration, 3D assets, mockups, photography, and animation. This unified, scalable visual language reduced one-off asset requests by ~30% and was widely adopted across the Honey organization.
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Optimized and standardized product iconography and visual assets across web and mobile, integrating them seamlessly into Honey's design system to enhance consistency and efficiency.
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Directed visual storytelling and animation for the Honey Mobile Safari Browser Plugin, contributing to an ~85% permissions rate within the first month post-launch.
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Partnered with the growth team to design and refine emails, landing pages, referrals, and onboarding flows for web and mobile, driving user engagement through strategic visuals and interactions.
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Defined the visual and animation style for PayPal's “Pay at the Pump” feature, delivering a polished, intuitive, and user-centric design.
Sr. Visual Designer (UX/UI)
Relief App | Oct 2022 - Sep 2024
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Spearheaded end-to-end creative direction, user experience, and user interface design for the Relief App (B2C) and Recover (B2B) products, successfully driving them from MVP to launch in collaboration with product, development, and marketing teams.
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Identified and resolved UX challenges through usability testing and user data analysis, delivering on-brand, user-centered design solutions aligned with business goals.
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Created process flows, journey maps, wireframes, prototypes, storyboards, and wireflows, enabling faster stakeholder decisions and delivering user-focused, intuitive designs.
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Established and maintained a scalable design system, including style guides, reusable component libraries, and usage guidelines, reducing design development time by 50%, improving front-end alignment, and ensuring a consistent user experience.
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Led the website redesign for the Relief App, developing visually cohesive and interactive experiences that supported user acquisition, retention, and overall growth objectives.
Hello! I'm Jose, a UX/UI/Visual designer focused on crafting thoughtful, memorable digital experiences.
As a Sr. Visual Designer at Relief App, I led the creative direction and design execution from MVP to launch, blending visual design, motion, and interaction to create intuitive, user-centered experiences that solve real problems and drive engagement.
In my free time, I'm usually honing my craft—constantly fueled by growth, pushing boundaries, and creating work that resonates.
Based in Los Angeles, I share my creative space with my two cats, who occasionally offer their own unique design feedback.
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