Jose Torres
Product designer focused on building scalable systems that connect brand, UX, and business impact / Based in Los Angeles
SKILLS
End-to-end Product Design
UI/UX Design Visual Design
User & Task Flows
Storyboarding & Wireframing
Prototyping
User Research & Testing
Sketching & Illustration
Branding & Identity
Web & Interaction Design
EXPERTISE
B2C, B2B, & SaaS
Startup & Big Tech
Design & Brand systems
Visual & Motion Systems
Conversion & Behavior Design
TOOLS
Figma, Sketch
Illustrator, Photoshop
After Effects, Project Neo
Lottie, Rive
Chat GPT, Claude
Lookback, Miro
EDUCATION
Bacone College, Associate of Arts, Fine/Studio Arts
Oklahoma State University - IOT, Visual Communications
WORK EXPERIENCE
Relief App Product Designer, Visual & Motion
Oct 2022 — Present
Led design for Relief’s new B2C mobile app and B2B Magic Link experience from 0 → 1 through launch, establishing the design system and visual standards that scaled brand consistency across the product. After launch, shipped key flows including Student Loans, Relief Protect, and Consolidation Loans to expand product capabilities and improve end-to-end usability.
Subject Product Designer (Contract)
Feb 2025 — Jun 2025
Designed engaging, interactive learning experiences, leading the company’s first interactive, story-based learning game and designing solutions for guided notes and transcripts to support student comprehension.
PayPal Honey Visual Designer, (UX/UI)
Mar 2020 — Oct 2022
Led visual, animation, and interaction design across Honey’s product experiences, improving consistency across web, mobile, and browser extension surfaces. Increased user adoption through visual storytelling and motion for the Mobile Safari plugin, contributing to an ~85% permissions rate within the first month post-launch. Established Honey’s Product Visual Library to standardize visuals across product verticals, reducing one-off asset requests by ~30% and enabling faster, more consistent product development.
Lucky Day App Visual & Motion Designer
Oct 2019 — Mar 2020
Oversaw visual design and motion graphics for performance marketing assets, ensuring consistent, brand-aligned creative across digital ad campaigns. Optimized and delivered Lottie animations for Lucky Night and Lucky Day Blackjack, improving motion consistency and production efficiency across mobile game experiences.
Evite Graphic Designer & Animator
Mar 2018 — Oct 2019
First animator hired on the product team, establishing Evite’s animation standards and production process for Premium Invites. Launched Lottie integration, contributing to a ~15% increase in monthly Premium Invites revenue.
Power Brands Graphic Designer
Oct 2017 — Mar 2018
Supported client-facing design work across print and digital, contributing to brand-consistent assets from concept through production. Prepared and quality-checked production-ready files to ensure accuracy and visual consistency across deliverables, and created presentation materials, mockups, and visual assets to communicate design intent and support stakeholder reviews.
Henderson Coffee (Acquired by Ronnoco Coffee) Graphic Designer
Jun 2012 — Oct 2017
Led brand and visual direction for key initiatives across Ronnoco’s portfolio, including the Camellia Tea rebrand and packaging for the World’s Fair Blend coffee line. Owned the design of custom coffee bar programs for convenience store and food service customers, and led the company’s first digital advertising efforts, establishing a foundation for future marketing campaigns. Supported ongoing brand execution through production design, marketing collateral, and asset management across teams.