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Jose Torres
Product designer focused on building scalable systems that connect brand, UX, and business impact / Based in Los Angeles

SKILLS

End-to-end Product Design UI/UX Design

Visual Design

User & Task Flows

Storyboarding & Wireframing Prototyping

User Research & Testing, Sketching & Illustration

Branding & Identity

Web & Interaction Design

EXPERTISE

B2C, B2B, & SaaS

Startup & Big Tech

Design & Brand systems

Visual & Motion Systems

Conversion & Behavior Design

TOOLS

Figma, Illustrator, After Effects,

Photoshop, Miro, Lottie, Rive, Chat GPT, Claude, Miro & Lookback

EDUCATION

Bacone College, Associate of Arts, Fine/Studio Arts

Oklahoma State University - IOT, Visual Communications

EXPERIENCE

Product Designer, Visual & Motion

OCT 2022 - FEB 2026

Relief App

  • Only designer on the team from day one: owned product design, visual design, brand identity, and the design system from alpha through public launch and scale to 200K+ users and $8B+ in enrolled unsecured debt

  • Took the product from zero to public launch in 8 months: hit alpha at 2 months, beta at 4 months, and shipped to the public at 8 months while building the design system in parallel

  • Built the component library with design tokens mapped to engineering, giving design and dev a shared language that held up as the product scaled

  • Increased offer submission rate by 14% by redesigning the payment plan selection and offer flows

  • Designed and launched Relief's creditor platform, which was later adapted into an internal tool for secure creditor connections using magic link authentication

  • Introduced AI-assisted design workflow - defined voice and tone guidelines for the brand, then created ChatGPT prompts based on those guidelines to speed up content development, and used Sora and Nano Banana to quickly generate animation concepts for design reviews

  • Worked closely with founders and Head of Design to shape product direction, built rapid prototypes to test ideas, and delivered interaction and motion specs that engineering used to build production-ready features

Product Designer (Contract)

FEB 2025 - JUN 2025

Subject

  • Redesigned the student dashboard to make learning more accessible and connected, integrating guided notes, transcripts, and Spark, Subject's AI learning assistant, so students could follow along, review concepts, and get support without leaving their workflow

  • Owned the design of the company’s first interactive, story-based learning experience, defining UX patterns, interactions, and visual direction in collaboration with engineering

Visual Designer, (UX/UI)

​Mar 2020 — Oct 2022​

PayPal Honey

  • Led visual and motion design across Honey's mobile app, web, and browser extension, improving consistency across all surfaces

  • Built Honey's Product Visual Library, which became the company-wide standard and cut one-off asset requests by around 30%

  • Improved the Mobile Safari extension onboarding flow, contributing to an 85% permissions rate within the first month of launch

  • Rolled out Lottie animation across platforms, making motion scalable and easier to localize as Honey expanded into new markets

Visual & Motion Designer

Oct 2019 — Mar 2020​

Lucky Day App

  • Led visual design and motion for mobile game and performance marketing, using Lottie to improve product feel and speed up production

Graphic Designer & Animator

Mar 2018 — Oct 2019​

Evite

  • First animator on Evite’s product team, establishing motion standards and workflows used across web and mobile app experiences

  • Launched Lottie animation integration, contributing to a ~15% increase in Premium Invite revenue and improving product performance

Graphic Designer

Oct 2017 — Mar 2018​

Power Brands

  • ​Supported client-facing design work across print and digital, contributing to brand-consistent assets from concept through production. Prepared and quality-checked production-ready files to ensure accuracy and visual consistency across deliverables, and created presentation materials, mockups, and visual assets to communicate design intent and support stakeholder reviews.

Graphic Designer

Jun 2012 — Oct 2017​

Henderson Coffee (Acquired by Ronnoco Coffee)

  • Led brand and visual direction for key initiatives across Ronnoco’s portfolio, including the Camellia Tea rebrand and packaging for the World’s Fair Blend coffee line. Owned the design of custom coffee bar programs for convenience store and food service customers, and led the company’s first digital advertising efforts, establishing a foundation for future marketing campaigns. Supported ongoing brand execution through production design, marketing collateral, and asset management across teams.

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