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The Coffee Truck

Overview

I designed St. Louis's first Coffee Truck for Ronnco Coffee, called The Coffee Truck. It was used for promoting Ronnco over the Midwest by serving free coffee.


I collaborated with leadership and oversaw The Coffee Trucks' art direction. I conceptualized the idea and created a custom script font for 'Coffee' to fit that handcrafted look and feel. 


I wish I had all my drawings of all the concepts I came up with in the early stage and working files to dive into detail, but life decided my hard drive needed to be corrupted.